About us
The founding team
Founder / CEO
Roger brings decades of experience financing, creating and building innovative, impact-focused companies. A former Wall Street banker, he is a pioneer in using capital markets funding “for good,” and won a Fast Company award for innovative financial models that opened the capital markets to microfinance. As an entrepreneur, he has founded and advised multiple high-impact ventures.
Founder / Director of Clinical Strategy & Innovation
Ash brings expertise in clinical psychology to support emotional regulation, stress management and connection-centered healing. A Pepperdine University graduate with a master's degree in clinical psychology, she focuses on mental health advocacy. Through Modern Day Wellness Group, she leads initiatives in youth mental health and community wellness, designing scalable programs that promote resilience and healthier relationships.
Founder / Chief Operating Officer
Gary is a leader in building social impact businesses, with expertise in business strategy and development, marketing, operations and management. His combination of technical background, relational skills and startup experience has given him a track record of starting, running and growing innovative, sustainable companies. See his track record at Evolutionary Ventures.
Most recently: Ash on caregiver burnout at Clearview Behavioral Health, Long Beach, CA.
Where we are
Designed in five card types — Scenario, Pattern, Male and Female Archetype, and Growth — and in review with therapists.
60 cards drafted across three suits: Scenario, Pattern and Growth.
An online form where therapists rate every card for relevance and note what's missing.
Early concept designs for a simple digital companion to the cards.
The broader vision
We're starting with caregiving because that's where the need for words is often most urgent — and least supported.
Over time, the same Discovery First approach can help people in many relationships express feelings, understand needs and navigate change together: partners, families and the professionals who support them.
Questions, ideas or interest in reviewing the cards — get in touch, or ask for occasional updates.